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Rooster Rojo is an award winning premium tequila and one of Amber Beverage Group’s five key brands. Amber Beverages Group (420mil €) holds one of the leading positions in the beverage industry with their 200+ brand portfolio.
Rooster Rojo is an award winning premium tequila and one of Amber Beverage Group’s five key brands. Amber Beverages Group (420mil €) holds one of the leading positions in the beverage industry with their 200+ brand portfolio.
Rooster Rojo is an award winning premium tequila and one of Amber Beverage Group’s five key brands. Amber Beverages Group (420mil €) holds one of the leading positions in the beverage industry with their 200+ brand portfolio.
+46social was brought on to develop a global commercial social media strategy to support the brand’s ambitious global growth goals.
Emphasis was put on brand growth and designing route-to-market strategies which could easily be exported to additional markets.
Strategies included building awareness and supporting local market penetration, enabling sales through external partners.
