Stockholm
Growth Strategy ✛ Distribution

Ron Colón Salvadoreño

Ron Colón Salvadoreño is a high proof, coffee infused rum with origins from El Salvador, built as an export product towards Europe and the US. Paired with local partners and created with the country’s most prominent resources, sugar cane and coffee.

Growth Strategy ✛ Distribution

Ron Colón Salvadoreño

Ron Colón Salvadoreño is a high proof, coffee infused rum with origins from El Salvador, built as an export product towards Europe and the US. Paired with local partners and created with the country’s most prominent resources, sugar cane and coffee.

Growth Strategy ✛ Distribution

Ron Colón Salvadoreño

Ron Colón Salvadoreño is a high proof, coffee infused rum with origins from El Salvador, built as an export product towards Europe and the US. Paired with local partners and created with the country’s most prominent resources, sugar cane and coffee.

Coffe-infused rum. As simple as that.

The Task

+46social was brought on at brand launch to develop a commercially viable Social Media-first infrastructure.

Emphasis was put on scaleable route-to-market strategies and distributor support, to ensure efficient brand growth.

Integration of detailed measurability to ensure every ad spend cent was generated back in to the business. Allowing brand to ”market without a budget”.

The tools

  • Growth Strategy Design
  • Customer Journey Mapping
  • Paid Social Distribution
  • B2B Partner Support
  • Structured A/B-testing
  • Auction Optimization
  • AI/Machine learning optimized audiences

The result

  • 0 -> 19 Markets in 6 months
  • In-house agency function
  • Scaleable framework for external retail partners
  • CPC below 10cents
  • CTR up to 70%
  • Marketing without a budget
  • Consistently beating market avg. prices