We’re thrilled that our client Ron Colón Salvadoreño keeps paving success as they establish Preiss Imports as their importer to the United States! The new addition adds the 22nd country launch to the aggressive growth of the innovative rum brand, only 9 months after it’s initial launch.
We’re very proud to have been their strategic partner since day one and we look forward to building more out-of-the-box digital route-to-market & growth strategies, expanding the brand’s reach further.
The super-premium rum will be rolled out in 30 states through the online partnership with Flaviar and Caskers.
Key states for the on-trade launch will initially be
We look forward to adding our experience and expertise of the US market, and keep building responsible growth centered digital route-to-market strategies together with the brand.