N1CE FROZEN COCKTAILS
We're very proud to have been trusted to create N1CE's digital strategy from scratch, and taking part of their amazing and fast paced journey.
N1CE Frozen Cocktail is the result of an epic meeting between a superstar producer and an award-winning bartender. The fusion of creativity gave birth to a revolution in frozen cocktails to refresh your senses wherever you are: from a hot and sultry summer’s night in Ibiza to Stockholm’s intimate club scenes.
N1CE Frozen Cocktails are conceived by DJ Sebastian Ingrosso and award-winning bartender Jimmy Dymott, the mastermind behind several of the very best cocktail bars in Stockholm. The idea took birth while watching people in action at festivals, parties and bars. With them entered DJs and N1CE partners Axwell and Alesso and the company’s CEO Mikael Drené + team. Sweden served as their test market before launching to 11 markets the first year alone.
N1CE’s release of their revolutionary new products, which with their entry to the market created a brand new product category, faced several problems - low budget, low brand awareness, low consumer knowledge and a limited time of seizing the window of opportunity to be first. With products being frozen from the moment of production the majority of their focus had to be spent on establishing efficient distribution channels and smooth logistics as well as finding correct partners to carry the expansion towards new markets.